Inside Virgil Abloh and Evian's "Drip Drop" Pop-Up

First teased late last month, Virgil Abloh and Evian's collaborative New York pop-up launched on May 9. Located nearby the trendy SoHo district, the intimate pop-up space offered fans the opportunity to win one of the limited bottles designed by Abloh. Executed in understated white tones, the event space was drenched in color from projected imagery showcasing co-branded logos and the collection's name, "One Drop Can Make A Rainbow." A limited number of collaborative Soma reusable bottles were on...